Sara Hughes steps in to provide comprehensive marketing, branding and strategic communication services for McGuire Consulting clients, leveraging her 20+ years of senior healthcare experience on both the service delivery and insurance sides of the business as well as in business writing and graphic design. She has written and produced print ads, brochures, newsletters, direct mail, business plans, and more.  Ms. Hughes can provide turn-key creative services or work with your organization’s in-house staff, applying her in-depth knowledge of the complexities of the industry to quickly grasp your project objectives and create solutions that work.  

For more than a decade, she has led the New Business Services Department for a major, national health care payer in San Francisco, writing winning proposals for the country's largest employers and health plans.  She also wrote and produced a full complement of communications materials for the company’s provider network, including its provider handbook.  As Assistant Vice President of Marketing for a two-hospital Sutter Health affiliate, she developed ground-breaking creative campaigns for the hospitals’ key service lines, which generated unprecedented levels of referrals.  Prior to this, she was Account Supervisor for the advertising agency, Cochrane Chase Livingston in Newport Beach, overseeing the hospital book of business for the agency’s large Med Bio Division, working with agency creative teams to produce top-notch, high-visibility service line consumer campaigns.